Young people and physical activity
The benefits of physical activity are well known. Like many health messages, encouraging the whole population to put this into practice is harder than it might first seem. In particular, young people from disadvantaged communities, girls and ethnic minorities do less physical activity than their peers.
Simply the label of “sport” can be a huge turn off for many young people even though young people know that physical activity is beneficial to them. "Sport is not for young people like me" said the girl who cycles 4 miles to school and back but doesn’t want to engage in sports clubs at school.
Taken from a combination of interviews with young people, sports organisations and youth organisations, it is clear that to increase the amount of physical activity that under-represented groups do we need to take a multi-faceted approach to changing mindsets and promoting activity.